Eco-Labels, Certifications, Green Advertising: How Trustworthy Are Green Claims?
Laura Koss of the Federal Trade Commission and Tim Bartley of The Ohio State University will present “Eco-Labels, Certifications, Green Advertising: How Trustworthy Are Green Claims?” from 7:15 to 9:30 a.m. Sept. 15 in Ohio State’s Nationwide and Ohio Farm Bureau 4-H Center, 2201 Fred Taylor Drive in Columbus.
Registration, which includes breakfast, is $10 for members of the network and the public and free for Ohio State students. The deadline to register is noon Sept. 9.
Speakers from FTC, Ohio State
Koss is an attorney and assistant director of the FTC’s Division of Enforcement in the Bureau of Consumer Protection, based in Washington, D.C. Among her work, she helped update the commission’s Green Guides to environmentally friendly products.
Bartley is an associate professor in Ohio State’s Department of Sociology, where he studies environmental and sustainability standards, among other areas. He’s the co-author of 2015’sLooking Behind the Label: Global Industries and the Conscientious Consumer, published by Indiana University Press.
The Environmental Professionals Network is a statewide professional group coordinated by Ohio State’s School of Environment and Natural Resources. The school is in the university’s College of Food, Agricultural, and Environmental Sciences.
‘Important drivers’ of behavior
“(Green) labels and certifications are among the most important drivers of sustainable business practices and consumer behavior, but consumer and investor confidence can quickly erode if claims become false or hollow,” said the network’s coordinator, David Hanselmann, who’s a lecturer in the school.
Sponsoring the event are the Ohio Environmental Council and theCenter for Interdisciplinary Law and Policy Studies in Ohio State’s Moritz College of Law.
The school and two other Ohio State units — the Office of Energy and Environment and the Office of Student Life’s Energy Management and Sustainability program — are sponsoring the free student registrations and breakfasts.