MarketReady Workshops Offer Producers Tips to Improve Profitability, Expand Sales
PIKETON, Ohio -- Ohio food
producers wanting to learn how to increase their markets, develop better
relationships with buyers or improve profitability can learn strategies and
tips on how to do so and more during two MarketReady training workshops March
19 in Columbus and March 26 in Peninsula, Ohio.
The MarketReady program is designed
to help food producers learn what is needed to enter various direct marketing
channels, how producers can capitalize on emerging trends and how producers can
manage market development risks, said Julie Fox, direct marketing specialist
with OSU Extension and the Ohio Agricultural Research and Development Center
OSU Extension and OARDC are the
outreach and research arms, respectively, of Ohio State's College of Food,
Agricultural, and Environmental Sciences.
“These workshops are valuable
because they offer producers detailed information on what is expected to sell
to their market,” she said. “Participants leave knowing what is required to
sell to grocers, restaurants and other wholesale buyers, as well as directly to
- Topics to be addressed during
the daylong workshops include:
- Product Selection and Supply
- Packaging, Labeling and
- Pricing, Invoicing and Payments
- Delivery, Storage and
- Marketing, Communication and
- Regulations, Certifications and
- Insurance and Quality Assurance
- Resource and Risk Management
The March 19 workshop will be
held at the Nationwide and Ohio Farm Bureau 4-H Center, 2201 Fred Taylor Drive,
on Ohio State’s Columbus campus. Registration deadline for the March 19
workshop is March 15.
The March 26 workshop will be
held at the Hines Hill Conference Center, 1403 W. Hines Hill Road, in
Peninsula. The registration deadline for the March 26 workshop is March 19.
Both workshops run from 9 a.m.
to 3 p.m. The cost is $75 per person and $25 for each additional person from
the same business. Registration includes materials, morning refreshments and
The MarketReady program was
initially developed by the University of Kentucky and piloted in cooperation
with OSU Extension and the Ohio Direct Marketing Team, said Fox.
“We’re collaborating with a
multi-state team to continue bringing timely marketing education to Ohio
producers,” she said.
For more information on the workshops
or to register, contact Julie Moose at 740-289-2071, ext. 223, or e-mail firstname.lastname@example.org. To find out more about the MarketReady program, go to http://go.osu.edu/MarketReady .